{"id":1064,"date":"2025-05-13T07:15:13","date_gmt":"2025-05-13T07:15:13","guid":{"rendered":"https:\/\/cyfersoft.net\/max\/?p=1064"},"modified":"2025-05-13T08:35:33","modified_gmt":"2025-05-13T08:35:33","slug":"why-entertain-everyone-is-killing-your-youtube-channel-especially-if-youre-40","status":"publish","type":"post","link":"https:\/\/cyfersoft.net\/max\/why-entertain-everyone-is-killing-your-youtube-channel-especially-if-youre-40\/","title":{"rendered":"Why \u201cEntertain Everyone\u201d Is Killing Your YouTube Channel (Especially If You\u2019re 40+)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1064\" class=\"elementor elementor-1064\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8658a e-flex e-con-boxed e-con e-parent\" data-id=\"1b8658a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e5371c e-con-full e-flex e-con e-child\" data-id=\"7e5371c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-447d9c8 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"447d9c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"256\" data-end=\"341\">When most people start a YouTube channel, they try to do what everyone else is doing:<\/h4><blockquote data-start=\"343\" data-end=\"506\"><ul><li data-start=\"345\" data-end=\"506\">\ud83c\udfad \u201cLet me entertain people so they\u2019ll subscribe.\u201d<\/li><li data-start=\"345\" data-end=\"506\">\ud83d\udd25 \u201cI\u2019ll talk about trending topics to go viral.\u201d<\/li><li data-start=\"345\" data-end=\"506\">\ud83d\ude02 \u201cI\u2019ll try to be funny and make everyone like me.\u201d<\/li><\/ul><\/blockquote><p data-start=\"508\" data-end=\"609\">But here\u2019s the truth:<br data-start=\"529\" data-end=\"532\" \/><strong data-start=\"532\" data-end=\"609\">Trying to talk to everyone is the fastest way to get ignored by everyone.<\/strong><\/p><p data-start=\"508\" data-end=\"609\">And if you\u2019re a creator aged 35, 40, 50 or beyond, this is even more important for you.<\/p><h3 data-start=\"705\" data-end=\"752\">Why Trying to Please Everyone Doesn\u2019t Work?<\/h3><p data-start=\"754\" data-end=\"820\">Let\u2019s say you make a video titled:<br data-start=\"788\" data-end=\"791\" \/>\ud83c\udfa5 <strong data-start=\"794\" data-end=\"820\">\u201c5 Ways to Be Happier\u201d<\/strong><\/p><p data-start=\"822\" data-end=\"867\">That sounds nice.<br data-start=\"839\" data-end=\"842\" \/>But who is it really for?<\/p><ul data-start=\"869\" data-end=\"1006\"><li data-start=\"869\" data-end=\"913\"><p data-start=\"871\" data-end=\"913\">\u00a0A 17-year-old high school student?<\/p><\/li><li data-start=\"914\" data-end=\"949\"><p data-start=\"916\" data-end=\"949\">\u00a0A 35-year-old single mom?<\/p><\/li><li data-start=\"950\" data-end=\"1006\"><p data-start=\"952\" data-end=\"1006\">\u00a0A 52-year-old man going through a career change?<\/p><\/li><\/ul><p data-start=\"1008\" data-end=\"1103\">All those people have different problems.<br data-start=\"1049\" data-end=\"1052\" \/>So that video helps nobody in a real, personal way.<\/p><p data-start=\"1105\" data-end=\"1215\">Now compare that to a video titled:<\/p><p data-start=\"1105\" data-end=\"1215\"><strong data-start=\"1146\" data-end=\"1215\">\u201cHow Men Over 40 Can Feel More in Control Again After a Job Loss\u201d<\/strong><\/p><p data-start=\"1217\" data-end=\"1272\">\ud83d\udca5 Boom.<br data-start=\"1222\" data-end=\"1225\" \/>\ud83d\udc49 That\u2019s direct.<br data-start=\"1239\" data-end=\"1242\" \/>\ud83d\udc49 That\u2019s real.<br data-start=\"1254\" data-end=\"1257\" \/>\ud83d\udc49 That\u2019s helpful.<\/p><p data-start=\"1274\" data-end=\"1382\">It speaks to one person.<br data-start=\"1298\" data-end=\"1301\" \/>And that one person will feel like,<br data-start=\"1336\" data-end=\"1339\" \/><strong data-start=\"1339\" data-end=\"1382\">\u201cThis video is talking directly to me.\u201d<\/strong><\/p><p data-start=\"1384\" data-end=\"1544\">That\u2019s what makes someone trust you.<br data-start=\"1420\" data-end=\"1423\" \/>That\u2019s what makes them follow you.<br data-start=\"1457\" data-end=\"1460\" \/>And that\u2019s what makes them eventually buy from you \u2014 because they know you get them.<\/p><h3 data-start=\"1551\" data-end=\"1608\">\ud83c\udfaf The Power of One Clear Person and One Clear Problem<\/h3><p data-start=\"1610\" data-end=\"1666\">You don\u2019t need a huge audience to make money on YouTube.<\/p><p data-start=\"1668\" data-end=\"1753\">You need the right people \u2014 people who feel like your videos were made just for them.<\/p><p data-start=\"1755\" data-end=\"1766\">To do that:<\/p><ul data-start=\"1768\" data-end=\"1906\"><li data-start=\"1768\" data-end=\"1825\"><p data-start=\"1770\" data-end=\"1825\">Pick one person (an age, a life stage, a struggle)<\/p><\/li><li data-start=\"1826\" data-end=\"1857\"><p data-start=\"1828\" data-end=\"1857\">\u00a0Pick one painful problem<\/p><\/li><li data-start=\"1858\" data-end=\"1906\"><p data-start=\"1860\" data-end=\"1906\">\u00a0Make your videos speak only to that person<\/p><\/li><\/ul><p data-start=\"1908\" data-end=\"1961\">When you do that, your channel becomes laser-focused.<\/p><p data-start=\"1963\" data-end=\"2051\">And that\u2019s what makes your videos valuable \u2014 even with just 57 views or 103 subscribers.<\/p><p data-start=\"2053\" data-end=\"2139\">Because your small audience sees you as the solution, not just as another entertainer.<\/p><h3 data-start=\"2146\" data-end=\"2169\">\ud83d\udccc Real-Life Example<\/h3><p data-start=\"2171\" data-end=\"2275\">Let\u2019s say you\u2019re a 45-year-old woman who went through early retirement and learned how to budget wisely.<\/p><p data-start=\"2277\" data-end=\"2304\">You could make videos like:<\/p><ul data-start=\"2306\" data-end=\"2548\"><li data-start=\"2306\" data-end=\"2399\"><p data-start=\"2308\" data-end=\"2399\">\ud83d\udca1 <strong data-start=\"2311\" data-end=\"2397\">\u201cHow Women Over 40 Can Build a Calm, Frugal Life After Quitting a High-Stress Job\u201d<\/strong><\/p><\/li><li data-start=\"2400\" data-end=\"2477\"><p data-start=\"2402\" data-end=\"2477\">\ud83d\udcb8 <strong data-start=\"2405\" data-end=\"2475\">\u201cWhat I Did When My Paycheck Stopped: A Midlife Money Reset Guide\u201d<\/strong><\/p><\/li><li data-start=\"2478\" data-end=\"2548\"><p data-start=\"2480\" data-end=\"2548\">\ud83d\udd01 <strong data-start=\"2483\" data-end=\"2548\">\u201cStarting Over at 45: My Simple 3-Step Budget Plan for Women\u201d<\/strong><\/p><\/li><\/ul><p data-start=\"2550\" data-end=\"2644\">That\u2019s way more powerful than \u201cHow to Save Money.\u201d<br data-start=\"2600\" data-end=\"2603\" \/>And way more helpful than \u201cMy Life Vlog.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cda962 elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"2cda962\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here to grab your free copy<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When most people start a YouTube channel, they try to do what everyone else is doing:<\/p>\n","protected":false},"author":1,"featured_media":1149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/cyfersoft.net\/max\/wp-json\/wp\/v2\/posts\/1064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cyfersoft.net\/max\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cyfersoft.net\/max\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cyfersoft.net\/max\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cyfersoft.net\/max\/wp-json\/wp\/v2\/comments?post=1064"}],"version-history":[{"count":43,"href":"https:\/\/cyfersoft.net\/max\/wp-json\/wp\/v2\/posts\/1064\/revisions"}],"predecessor-version":[{"id":1119,"href":"https:\/\/cyfersoft.net\/max\/wp-json\/wp\/v2\/posts\/1064\/revisions\/1119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cyfersoft.net\/max\/wp-json\/wp\/v2\/media\/1149"}],"wp:attachment":[{"href":"https:\/\/cyfersoft.net\/max\/wp-json\/wp\/v2\/media?parent=1064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cyfersoft.net\/max\/wp-json\/wp\/v2\/categories?post=1064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cyfersoft.net\/max\/wp-json\/wp\/v2\/tags?post=1064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}